shilling for diamonds

Ugh. Has anyone else seen the new 'A Diamond is Forever' commercial where the guy goes in to his sleeping lady and places a fancy diamond earring on her because he loves her THAT MUCH? Diamond ads as a rule peeve me. Remember the one with the tool standing in the middle of an Italian piazza hollering "I love this woman"? What a turd. Earlier this year there was another diamond ad that had a Dusty Springfield song (What are you doing the rest of your life) and now this new ad has Cat Power doing a Cat Stevens song (How can I tell you). I think it troubles me more that Cat Stevens gave up his song than that Cat Power sings it for diamonds. Luckily the ads will stop running so frequently once the holidays are over and all of those last minute shopping guys have blown a bunch of cash on an artificially priced rock. Or three; for yesterday, today and tomorrow.